Like most years, everyone celebrated Christmas with good cheer and gift-giving amongst your loved ones. Others might settle with the usual gifts underneath the Christmas tree, but some went the extra mile to give their loved ones the gift of jewellery. After all, what better way to spread the holiday cheer than to deck oneself with sparkly new jewellery pieces?
Even as the holidays are now drawing to a close, one question remains: what topped everyone’s jewellery wish list? A study conducted by U.S.-based Karus Chains suggested that Google searches for engagement rings were high, especially during the holiday season.
A season for engagement rings
Karus Chains estimated that nearly 6 million searches for engagement rings were made during the two week period following Cyber Monday, followed closely by searches for gold necklaces and earrings. This is based on a methodology that utilised Google data tools to forecast consumer jewellery trends during the past Christmas. Read more on this article. http://bit.ly/2jXqfXl