Thursday, 26 May 2016

Jewellers in Reading: Celebrities that Wear the Prestige of Longines

They say that shoes can make or break an outfit, but they also say that your choice of watch can say a lot about you. There are many various kinds of watches out there, ranging from casual digital ones to impressive outdoor types, but most people would still prefer that quiet elegance found in classic brands and designs. One such world-famous watch brand is Longines. Backed by history of class and glamour, and responsible for the coinage of the catchphrase, “Elegance is an attitude,” there’s a very good reason why it still is considered to be among the most coveted timepieces in the modern market. Just look at some of these celebrities who have chosen Longines to proudly wear on their wrist.

Tuesday, 24 May 2016

The Making of Forever: How Diamonds Become the Perfect Engagement Ring

That engagement ring from Reading jewellery stores you’ve been eyeing has a really interesting history behind it. Did you know that you have a commercial to thank for its existence? The ad was made to promote diamond mining company, De Beers. The US sales of diamonds were lacklustre back in the 1930’s, and the company sorely needed to improve its brand image and sales. The Historic Ad Assigned to the task was New York ad agency N.W. Ayer. Their goal was to make the diamond more relatable and create a need for it. So they tied it up to romance. They targeted the young males, shaping the perception that diamonds are the best way to profess love, assure professional stability, and capability to provide. The bigger the diamond, the more viable a man is for a woman.

Sunday, 22 May 2016

More Facts and Myths about Emerald in Reading Jewellery Shops

The long-standing belief is that gemstones do more than just accentuate and beautify a jewellery piece, but that it also has significant healing powers, and is a conduit of spiritual energy. In fact, there are some people that ask about the lore and beliefs behind it when they go into a jewellery shop in Reading and elsewhere. Here are some highlights for you: Sparkling History As myth would have it—Indian, in particular—emerald means “the green of growing things”, which is derived from the Sanskrit term “marakata.” The Persians, however, have a different version of it, which is derived from the Latin “smaragdus”. Conflicting nominal origins though they may be, the sure thing is that somehow, these ancient names eventually evolved into the “emerald” that we know today.

Saturday, 21 May 2016

Get Bespoke Engagement Rings in Reading: Choosing Emerald

The long-standing tradition for engagements is that the ring will be a clear-cut diamond. It’s generally known to be the standard for everything romantic and, of course, it’s said to be a girl’s best friend.

Modern-day couples, however, are becoming more open and creative when it comes to their engagement rings. In fact, some ladies actively participate in the choosing of their engagement ring; the challenge to the man would then be how to present it and when.

An alternative options nowadays is the emerald. This is despite the previous perception that it’s not ideal for the occasion because it’s not as durable a gemstone as the diamond. Then again, it’s not as delicate as others would make it out to be.